
Message from the President and CEO

July 2010
Greetings!
I am very excited to be back with Sony Life Philippines once again, the same company which I took part in starting and building from its foundation 12 years ago. Sony Life is a very unique company in several number of ways, but our sole purpose remains the same from when we started, to serve the Filipino people the best way we can by enlightening them of the true value of Life Insurance!
We take pride in our Lifeplanners to be able to commit to this noble duty. Truly, they are the professionals that bond our company’s goals and aspirations with our customers’ needs. And together, we work hand in hand in achieving our vision of being the most admired company in the industry.
As we look ahead with unwavering optimism towards the company’s future, we are dedicated to serving you, our dear policyholders, with much fervor and enthusiasm. You are the reason why we do what we do.
Exciting times for Sony Life Philippines is upon us, we shall continue to strive for excellence and uphold our company’s core values of love and trust to best serve our customers. This is our commitment.
Mabuhay kayong lahat!

Yoshiki Moriyama
President & CEO